ALTIMA TEST DRIVE
YOU DIDN’T IMAGINE THAT WAS AN ALTIMA
NISSAN ALTIMA has positioned itself as a vehicle of excellent quality but it is also seen as being conservative with little dynamic.
Consumers ignore the all the high end features the vehicle has acquired over the years, so test drives tend to completely change the concept of ALTIMAS.
To change the public perception, we had to create an event where our target market could drive the ALTIMA, calling at least 1,200 participants.
How to successfully change the public perception of ALTIMA, while achieving an unforgettable experience?
The idea –
Imagine that you are invited to try a race car on a professional track, driving at full speed exploiting all the skills and attributes of the vehicle and, finally, at the end of the test, you find out that this is a ALTIMA.
How did we do it? –
We selected local racetracks in the six most important cities in the country (Distrito Federal, Guadalajara, Monterrey, Chihuahua, Puebla, Querétaro) where professional drivers designed a track with specific performance tests for each location.
We created NISSAN TEST DRIVES an exclusive test high performance “racecar” (ALTIMA ‘disguised’), where guests tested all the unknown attributes of the car that work for your lifestyle.