BLOW THE ROOF
SKATE MORE THAN
We selected the heliport of one of the most emblematic buildings in CDMX, that had the best view of any building in the city. In an area of just over 280 square meters, we installed the highest skatepark in the world, which also had a Skate Bar, an exhibition area, and press area.
It was time to create something that no one ever imagined and that no other brand could replicate.
We had to create a skatepark in an unusual place and where no brand had gone before, a space where in addition to providing a memorable experience, attendees could be introduced to and test Nike SB’s new model, FREE.
Nike SB has been characterized for creating experiences that no one else has managed to recreate in Mexico by installing skateparks in places out of the ordinary, so we decided to capitalize on that reputation to create an extraordinary experience; an event which alone generated a huge buzz among the target market.
The idea –
There was no other way, we had to surpass all the experiences made by the brand so far, so we decided to go all the way up and get as high as possible: a HELIPORT.
That would be the highest skatepark on the planet, called BLOW THE ROOF.
How did we do it? –
We invited all the skaters to participate in the following way:
- Uploading their best tricks to the Nike SB app
- Sharing their demo on Nike SB social media
A jury composed of athletes recognized by the brand evaluated demos and selected 150 of the best skaters, who were exclusively chosen to skate on the heights and test the new model of Nike SB FREE.
We decided to create a unique, extreme experience that would challenge the most passionate young skaters in the city. An experience where they were one with their board, could release their mind and perform their best tricks. BLOW THE ROOF.