A contemporary celebration for a millenary tradition.
Create a tribute to one of the most important traditions for Mexicans, as well as increasing the sales and rotation of tequila José Cuervo Tradicional Plata by 10%. This would be achieved by a disruptive special edition, unique in its category, that reinforces its root attributes, tradition and the brand’s innovation.
How to become a protagonist in one of the most important and worldwide representative traditions in Mexico? Once the special edition is conceived, how can we communicate it and amplify it out of bounds?
La idea –
¿CÓMO LO LOGRAMOS? –
We created José Cuervo Tradicional CALAVERA edition a presentation that represents one of our traditions which we feel more proud. A celebration full of color, flavors and Mexican essence. From a country that looks to the future without forgetting its past.