-Cinema-

Festival Distrital

digital

THE FIRST DIGITAL FILM FESTIVAL IN LATIN AMERICA

Activity
film

Coverage
MEXICO

Date
February 2016

For the sixth edition film festival district we decided to reinvent its to be the first digital film festival in Latin America. With over 60 films available for all Mexico for free, for 3 weeks. In addition to providing classroom experiences such as seminars, concerts, lectures, free screenings and special guests including director Larry Clark. All these features were also available in digital, via a virtual auditorium where they were broadcast via streaming. All this prompted Distrital to be one of the most important film events in Mexico with great international projection.

OBJETIVES –

To make Distrital a larger and more important festival in Mexico. For the sixth edition we needed to upgrade, refresh and return to being the front runner of film festivals by reinventing the experience of a film festival through new technologies and digital platforms.

Challenge –

There are more film festivals in Mexico all the time, but still it can be difficult to attend one. Lack of time, trouble, and cost transfers makes the experience difficult and complicated for any attendee. How to manage to be leading film festival and re-attract public? We decided to do it through a digital platform : www.distrital.mx

The idea –

In 2016 District was lined up to have its sixth edition and during its past editions had positioned itself as one of the most important festivals in Mexico City, but we wanted to take it further. We needed to reinvent it and propose something different, to be a leading festival on a new account.

Why not take advantage of the possibilities of digital technology and implement it in a film festival? A festival without transfers costs across the city that could reach an audience with impossible schedules, and no exhausted tickets and endless queues.

You could enjoy it from the comfort of your home, whenever you wanted, which was why we decided to make the first digital film festival in Latin America.

Captura De Pantalla 2016 04 11 A La(s) 05.59.18
Captura De Pantalla 2016-04-11 A La(s) 05.59.18
Captura De Pantalla 2016-04-11 A La(s) 05.58.20
Captura De Pantalla 2016-04-11 A La(s) 05.59.46
Captura De Pantalla 2016-04-11 A La(s) 05.59.06
Captura De Pantalla 2016-04-11 A La(s) 05.59.38
MX MM FESTIVAL DISTRITAL TEATRO DE LA CIUDAD
12509885_1117080051637032_9092734231537115569_n
Foto-12
Foto-20 Copia
Foto-8 Copia
MX MM FESTIVAL DISTRITAL TEATRO DE LA CIUDAD
Captura De Pantalla 2016-04-11 A La(s) 05.58.33
Captura De Pantalla 2016-04-11 A La(s) 05.58.43
Captura De Pantalla 2016 04 11 A La(s) 05.59.18 Captura De Pantalla 2016 04 11 A La(s) 05.58.20 Captura De Pantalla 2016 04 11 A La(s) 05.59.46 Captura De Pantalla 2016 04 11 A La(s) 05.59.06 Captura De Pantalla 2016 04 11 A La(s) 05.59.38 Jueves 21 De Enero De 2016. En El Teatro De La Ciudad, Esperanza Iris, Inició La Edición 6ª Festival Distrital Con La Proyección De La Película Viaggio In Italia, Del Director Roberto Rosselini. A Dicha Proyección Acudió La Directora General Del Instituto De La Juventud De La Ciudad De México, María Fernanda Olvera Cabrera Y Paula Astorga Directora Del Festival.

Fotografía: Milton Martínez 12509885 1117080051637032 9092734231537115569 N Foto 12 Foto 20 Copia Foto 8 Copia Jueves 21 De Enero De 2016. En El Teatro De La Ciudad, Esperanza Iris, Inició La Edición 6ª Festival Distrital Con La Proyección De La Película Viaggio In Italia, Del Director Roberto Rosselini. A Dicha Proyección Acudió La Directora General Del Instituto De La Juventud De La Ciudad De México, María Fernanda Olvera Cabrera Y Paula Astorga Directora Del Festival.

Fotografía: Milton Martínez Captura De Pantalla 2016 04 11 A La(s) 05.58.33 Captura De Pantalla 2016 04 11 A La(s) 05.58.43

How did we do it? –

We established a digital city on our website, www.distrital.mx where you could access our digital venues and enjoy more than 60 films, available throughout Mexico for 3 weeks.

We partnered with the main platforms focused on online film – Cinépolis Klic, Mubi, Scope Festival and Cinema One to be a digital venue of the festival, in addition to having a digital auditorium to streaming talks and seminars.

CONCEPT –

The great pillar of digital content consumption is on demand. When you want and where you want. From this we thought to establish an online platform that would allow you to be a part of Distrital no matter where you were, or what time it was. All you needed was a computer, smartphone or tablet and internet connection. And so was the first digital film festival in Latin America.

“A new experience in film festivals in Mexico.”

What were the results of the event?

+55,000 online spectators

More than 55,000 people watched a movie from the festival from every city in the country.

interaction on social media

We achieved a 25% increase of followers on social media, more than 24 thousand on Twitter and close to 20 thousand on Facebook.

450 million online visitors

During the festival, our page www.distrital.mx registered more than 450 thousand visitors in total.

Large digital coverage

More than 2 million impacts on social media with the hashtag #DistritalCMDX with coverage from more than 150 digital media publications from Mexico and the rest of Latin America.