NIKE SB TEMPLO MAYOR
THE TEMPLE OF
Mexico is a country that does not consider skateboarding as a professional sport, so there are no places with an optimal level of quality for the practice of this discipline. For this reason, those who want to skate, i.e. brands looking to promote themselves or the general public, must build pop-up skateparks that are temporary, lasting only a few days or even hours.
By 2013, Nike SB had done everything: created a skate park over 200 meters high in the Tower of Latinoamericana in Mexico City, organized an event to celebrate the dead in the mystical town of Xochimilco and mounted a pop -up park in Zocalo, the largest public square in the city and the country.
It was time to do something more. Our challenge was to do something that managed to transcend time.
It was time to do something different for everyone, including athletes, fans and the general public. We wanted to do something lasting, that would become infrastructure for the sport and an exclusive space for skateboarders.
So the mission to create the only permanent skatepark in Mexico with international certification emerged.
How to make something relevant that was not just huge investment?
It should be something meaningful for the public, something that reflected the brand ‘s commitment to society and, conceptually, should be the national headquarters for Skate: Skateboarding temple.
La idea –
Build heritage for the sports brand as a legacy for the skateboarding community.
How did we do it? –
We looked to the Government of Mexico City and the Institute of Youth (INJUVE) to jointly achieve permanent permission and by government decree of land owned by the Government for the creation of the skatepark.
Architecture began with international park standards by California State Parks, who create the best skate circuits in the world. Their certification made our park the first Street League (X Games) qualified park in Latin America.
The park was named in honor of the Templo Mayor event held a year earlier in the Zocalo of Mexico City.
We constructed a skatepark more than 1,800 square meters, which included 12 ramps, 7 rails, 4 booths of steps and several tubes along the track.