-Campbell’s-

SPLASH MACHINE

creativity

WE BROUGHT FRESH TO THE MAIN CITIES AND BEACHES OF MEXICO

Activity
Sampling

Coverage
MÉXICO CDMX
MONTERREY
GUADALAJARA
LEÓN
QUERÉTARO
PLAYA DEL CARMEN
PUERTO VALLARTA
ACAPULCO
PUERTO ESCONDIO
IXTAPA

Date
Summer 2016

Splash, the largest brand of carrot juices in Mexico used to be perceived as boring due largely to communication focused mainly on store sampling, which was not aimed at their target.

OBJECTIVES –

To perform a massive product sampling outside schools, in parks, streets and around the beach where young people live and have a good time. Splash would be integrated into the scene, creating a refreshing and spontaneous moment

Challenge –

Today to get a new brand to connect with young people is difficult and perhaps even more so for an already existing brand. How to make Splash really connect with young people in a refreshing and fun way?

The idea –

We threw aside the usual stands and concentrated on building a spontaneous brand experience that would place V8 Splash in the spotlight for young folks.

HOW WE DID IT? –

We visited more than 20 cities in Mexico bringing with us the “Splash Machine”, a traveling machine that had music, games and the Splash Bar that served an array of different Splash smoothies. For reinforcement, we used the Splash Crew aboard bicycles equipped with coolers and plenty of Splash in order to take this experience even further.

This not only caused a positive brand perception transformation, but we were also able to meet our target and try the different ways in which you can enjoy one Splash without losing its great and refreshing taste.

CONCEPT –

We created the Splash Machine, a machine of traveling experiences with a DJ, games and the SPLASH BAR with prepared smoothies. As reinforcement used the SPLASH CREW aboard bicycles and equipped with coolers and a lot of SPLASH to quickly take over.

“The important thing was to refresh each time and place”

What were the results of the activations?

1 million people

800,000+ people visited the Splash Machine and tried the product.

Local media coverage

Local media coverage and an ROI close to 2 million pesos.

4 million in reach

We achieved more than 2 million indirect impacts with the Splash Machine in various activations and Mexican plazas.

Became known

We achieved an increase in awareness among the young target 13 to 18 years old.