WE BROUGHT FRESH TO THE MAIN CITIES AND BEACHES OF MEXICO
PLAYA DEL CARMEN
Splash, the largest brand of carrot juices in Mexico used to be perceived as boring due largely to communication focused mainly on store sampling, which was not aimed at their target.
To perform a massive product sampling outside schools, in parks, streets and around the beach where young people live and have a good time. Splash would be integrated into the scene, creating a refreshing and spontaneous moment
Today to get a new brand to connect with young people is difficult and perhaps even more so for an already existing brand. How to make Splash really connect with young people in a refreshing and fun way?
The idea –
We threw aside the usual stands and concentrated on building a spontaneous brand experience that would place V8 Splash in the spotlight for young folks.
HOW WE DID IT? –
We visited more than 20 cities in Mexico bringing with us the “Splash Machine”, a traveling machine that had music, games and the Splash Bar that served an array of different Splash smoothies. For reinforcement, we used the Splash Crew aboard bicycles equipped with coolers and plenty of Splash in order to take this experience even further.
This not only caused a positive brand perception transformation, but we were also able to meet our target and try the different ways in which you can enjoy one Splash without losing its great and refreshing taste.
We created the Splash Machine, a machine of traveling experiences with a DJ, games and the SPLASH BAR with prepared smoothies. As reinforcement used the SPLASH CREW aboard bicycles and equipped with coolers and a lot of SPLASH to quickly take over.