-XBOX-

CENTRAL

PR EVENT

A HABITAT

FOR THE GAMERS

Activity
Videogames

Coverage
MEXICO CDMX

Date
September 2014

XBOX CENTRAL, a permanent hub that has hosted more than 120 events focused on entertainment, brand awareness and integration of the gaming community.

OBJETIVES –

We had to create a space where the brand could showcase their products and, in turn, connect with the various stakeholders, bringing together the gaming community, press, specialized media, employees, company personnel, sales force and interested public.

Challenge –

XBOX is much more than a brand of consoles and video games, it is a brand focused on providing experiences BIGGER THAN LIFE for each of its consumers. How to convey this ideology in an experience?

The idea –

We selected a colonial house in one of the most exclusive areas of the CDMX to contrast with the technology and identity of the brand.

We transformed every room of the house into rooms dedicated to specific activities, creating the appropriate atmosphere, paying attention to each element like the lighting, branding, furniture, technology and services.

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How did we do it? –

CENTRAL XBOX became the first and most important multifunctional event, designed to be activities open to the public with novice and expert activities convened renowned personalities from the gaming community.

CONCEPT –

We decided to create a multifunctional space that harbored different events, promptly addressed to each target. This way we would have various activities everyday such as presentations, competitions, training, press conferences, cocktails, among others.

“The place all the gamers wanted to go.”

What were the results of the event?

A benchmark for gamers

XBOX CENTRAL received more than 3,800 guests in 4 months.

Highest traffic in social media

More than 820,000 favorable comments on the brand between media, retailers and community on social media.

Widespread coverage

More than $ 950,000 USD ROI was calculated. +270 Media made some kind of report and / or an interview using the space as a location.

Thousand hours of gaming

They used XBOX consoles for more than 1,050 hours of gaming.