FOR THE GAMERS
XBOX CENTRAL, a permanent hub that has hosted more than 120 events focused on entertainment, brand awareness and integration of the gaming community.
We had to create a space where the brand could showcase their products and, in turn, connect with the various stakeholders, bringing together the gaming community, press, specialized media, employees, company personnel, sales force and interested public.
XBOX is much more than a brand of consoles and video games, it is a brand focused on providing experiences BIGGER THAN LIFE for each of its consumers. How to convey this ideology in an experience?
The idea –
We selected a colonial house in one of the most exclusive areas of the CDMX to contrast with the technology and identity of the brand.
We transformed every room of the house into rooms dedicated to specific activities, creating the appropriate atmosphere, paying attention to each element like the lighting, branding, furniture, technology and services.
How did we do it? –
CENTRAL XBOX became the first and most important multifunctional event, designed to be activities open to the public with novice and expert activities convened renowned personalities from the gaming community.
We decided to create a multifunctional space that harbored different events, promptly addressed to each target. This way we would have various activities everyday such as presentations, competitions, training, press conferences, cocktails, among others.