Nike Football

Hypervenom 3: Acábalo

Activation

Mexico City

2017

Marketing

Context

Designed for lethal strikers

In football, there is always a player feared by all, one who can change the fate of the match with a quick cut and a shot on goal: the striker. As part of the spring season, Nike Football launched the Hypervenom 3, a boot specifically designed to meet the needs of the most lethal strikers.

Objective

We needed to take over the street spots where FOTs (Football Obsessed Teens) gather, through an action that would connect them and lead them to discover and try the new Hypervenom 3.

Challenge

How could we achieve this without resorting to typical neighborhood matches? How could we take them to another level, what would be that next step?

The Idea

The first event that connected the city and its FOTs simultaneously: three pitches, one tournament. All lethal strikers unveiling the new HV3 at the same time with their goals.

Hypervenom 3: Acábalo