Cuervo Tradicional

Traditional Cantina

Event

Mexico City

2018

Context

Great flavor and a refined atmosphere in one place

The World Cup is one of the events that generates the greatest excitement and passion in Mexico. Mexicans wait almost religiously every four years to experience this competition to the fullest. We needed a space where friends could get together to experience this event in a spectacular way.

Objective

To carry out a memorable activation around the 2018 World Cup, with Cuervo Tradicional as the protagonist and, above all, to promote what matters most: being with friends and enjoying the year’s top competition.

Challenge

How could we create a space to enjoy the World Cup and bring friends together, regardless of distance and time-zone barriers?

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The Idea

We had the perfect elements for Cuervo Tradicional to ignite World Cup passion.

We created the ideal space to celebrate the summer festivities together—in the best place, with the best cocktails, the tastiest food, great music, and everything needed to make every day memorable and one more excuse to get together with friends.

A space that was always open and ready to celebrate every goal with you.

Traditional Cantina