Mezcal Creyente
Portal Creyente
Portal Creyente
Activity
Experience
Coverage
CDMX
Date
2019
Welcome, cross the portal
The agave fields where Creyente is born are inhabited by mythological beings, whose magic makes it a unique mezcal. For a small moment in time, we were part of a ritual where only believers could experience this magic.
OBJECTIVES
Introducing Creyente to those looking for new experiences, those who explore trends that are out of the ordinary. We needed to start getting people talking and the secret of our mezcal to be shared by word of mouth.
CHALLENGE
To achieve a memorable experience related to the origin and history of Creyente that will differentiate us from the hundreds of brands with similar narratives in the Mezcal world.
The idea
Inspired by the two presentations of Creyente: Espadín and Tobalá in addition to all the mythology of the Chimeras that surrounds the brand, its agave fields, assemblies and above all, the great state of Oaxaca. We generated a story where two mythological creatures would embark on a journey to their origin. The story came to life in an immersive play and the portal materialized into an experience where only true believers could enter.
Results
+1,000 believers entered the portal during 3 weeks.
+ 2,500 cocktails were served when passing through the gate.
+300,000 digital impacts, with #PortalCreyente.
+50 media publications that resulted in $1,000,000 in ROI.