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Netflix
América vs. América
Experience
Mexico City
August 2022
Experiential

Context
The greatest team faces itself
With millions of fans and an omnipresent presence, América is a phenomenon worthy of being narrated… and experienced.
Objective
To present the first episode of the documentary series to the media and influencers.
Challenge
To recreate a football experience similar to that of the stadiums, aligning with the Netflix series.

The Idea
The objective was to hold an event for the press and influencers, as the docuseries América vs. América was launched on August 31.
How did we achieve it?
Multiple actions and activities were carried out for América fans, including a selection of food: esquites and barbacoa tacos with Durango consommé, as well as espiropapas.
Attendees included media representatives and die-hard América influencers, such as Carlos Vallarta.


































