Ache

Gola

Event
Mexico City
2016
PR
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Context

A football festival for emerging Mexico

We are a country where football is a passion. It is the most popular sport, the one that generates the most emotion every time the ball starts rolling. We learn to kick a ball from a young age. We could not continue without a festival dedicated to the sport that moves us so deeply and identifies us as Mexicans. That is why GOLA arrived.

Objective

We aim to break down football’s boundaries and bring it to all kinds of audiences in a fresh, relevant, and enjoyable way.

Challenge

In a country where football is the most important sport and one of the most widely attended forms of entertainment, how can an event be made appealing and innovative for all football fans?
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The Idea

We decided to create an event consisting of a full day dedicated to celebrating football. We structured it around different pillars that take place around it and make it one of humanity’s most diverse and rich expressions: music, art, discussion forums, video games, and the practice of the sport itself—as is rarely possible—in a 3 vs. 3 cage football tournament that included gender inclusion by organising both men’s and women’s divisions.

Gola

Let football come alive.

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Results

+2,000 attendees

We welcomed the participation of more than 2,000 football lovers.

We were part of the conversation

We achieved nationwide TT on Twitter, with more than 4.5 million potential impressions.

Synergy among sponsors

In the first year, we had the support of major football-related brands: Gatorade, Banamex, Xbox, and the Government of Mexico City (CDMX).

A digital community

In just a few weeks, we managed to build a strong social media community: more than 7,000 fans on Facebook and 1,500 followers on Twitter.

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