Spotify

Jam x Spotify

Activation

Mexico City

April 2024

Creativity, Experiential, Social

Context

Jam x Spotify

Music unites us, and Spotify knows it. That’s why it found the most entertaining way to connect us in real time: Jam, the Spotify feature that allows everyone to control the playlist simultaneously, enabling us to enjoy our favorite music together and create the perfect jam for the best parties.

Objective

To invite the public to discover Spotify's new Jam feature, learn how to use it, and make the discovery process enjoyable.

Challenge

The Idea

Spotify’s first Jam party took place on a beautiful rooftop in Mexico City, where guests took control of the music and where renowned influencers and artists gathered to interact simultaneously with the platform’s new feature.

The goal was to engage creators authentically and entertainingly through activities such as JamPong and live performances by Loojan and Nsqk, with the attendance of influencers and artists like Jezzini, Beth Cast, Diego Madrigal, Nath Campos, Mia Salinas, and many more, who collectively created the first collective Jam in Mexico from Spotify.

Jam x Spotify