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Ocesa/GNP
Remind
Event
Mexico City
April 2023
Creativity, Social
Context
A festival featuring picnics, friends, and countless hits
Over the last decade, Mexico has seen an explosion of festivals leading to oversaturation, as many feel like cookie-cutter copies featuring the same bands, locations, and experiences. A revitalization of this offering was necessary.
Objective
To create a new player in the Mexican festival scene—an innovative festival that redefines the overall experience for a broader audience.
Challenge
How can we reconnect with an audience that has stopped attending massive festivals but still longs to enjoy the music that has been part of their lives? How can we attract them to a major event without sacrificing the experience?
The Idea
We designed the first festival in Mexico intended for the whole family, creating a unique generational gathering. We curated a lineup spanning decades and genres to unite all ages and relive nostalgia in total comfort through exclusive zones, premium furniture, and various activities. Moving away from conventional festivals, we elevated the experience with signature mixology and a gastronomic offering for discerning palates. A comfortable festival to remember with music, flavors, and family.
