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Azul Centenario
24/7
Concept store
Mexico
2018
Creativity
Context
Your parties will never be the same again
Tequila Azul Centenario has always been a brand associated with nightlife and fun. In that constant pursuit, we decided to create something never seen before, with the sole purpose of ensuring Azul Centenario was always present at the best parties.
Imagine you are hosting THE event, you invite all your friends, and at the very last moment you realise you are missing a lot of things… what would you do? Azul Centenario came up with the solution that saves your life.
Objective
To carry out a big action to encourage consumers to perceive Azul Centenario as the catalyst for the most amazing nights and the best parties they have ever experienced.
Challenge
How can we surprise our consumer and create an experience they want to be part of? How can we make the experience attractive enough to generate organic content on social media? How can we facilitate the best moments for our consumer, no matter the occasion?
The Idea
Convenience stores in the city are a natural setting for consumers to look for the essentials for their party, which are usually drinks, snacks, and alcohol. Why not create the first convenience store with everything needed to throw the best party? A store that also runs on Social Currency, where likes, shares, interactions, and content are the currency.
Is it an otzo, a Seven? It is blue 24/7—the first store where you can find everything you need to throw an out-of-this-world party.
