Splash Machine

Sampling

CDMX, Monterrey, Guadalajara, and León

2016

Creativity

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Context

We bring freshness to Mexico's main cities and beaches.

Splash, Mexico’s largest brand of carrot-blended juices, was perceived as boring; this was largely due to its communication focusing primarily on in-store sampling, which was not aimed at a young audience.

Objective

To conduct massive product sampling outside schools, in parks, on streets, and at beaches—where young people have fun, socialize, and enjoy themselves. Splash needed to integrate to create a refreshing and spontaneous moment.

Challenge

Today, it is difficult for a new brand to connect with young people, but perhaps even more so for an existing brand. How could Splash truly connect with young people in a refreshing and fun way?

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The Idea

We moved away from traditional stands and focused on building a spontaneous brand experience that would put V8 Splash in the spotlight for young people.

Splash Machine