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Uber Eats
Suena Sabroso
Podcast
Mexico
2022
Digital, Marketing
Context
Suena Sabroso, a podcast presented by Uber Eats on Spotify
The content was developed with the goal of maximizing audio’s potential as a tool to trigger cravings for Uber Eats’ offerings; this brought to life 12 podcast episodes that premiered weekly on Spotify.
We created the best food delivery guide and, to host it, we selected Ara y Punto (a chef with a loyal digital community of 760,000 followers who, under the motto “Learn to cook and that’s it,” teaches recipes through videos on TikTok, Instagram, and YouTube) and Karla Farfán (a young Mexican film and television actress who has stood out for participating in digital content projects like Backdoor). They were the perfect combination to achieve identification and connection with the Gen Z audience.
Objective
In such a competitive delivery app market and with a generation that has lost interest in the conventional, we needed to ignite communication between Uber Eats and Gen Z. That's how we decided to create the best audio guide for food delivery and showcase culinary delights not only from Mexico City, but also from Baja California, Monterrey, Querétaro, Cancún, and Yucatán—key cities for Uber Eats. All generated content had to be linked to restaurants that were part of the platform's offerings and could be ordered right to your doorstep.
Challenge
The Idea
Suena Sabroso: a podcast presented by Uber Eats on Spotify. A sonic journey to conquer the palate through the ears and discover the best midnight tacos, the best morning tamales, the best hangover salsa, the perfect cookies for the munchies. In short, all the flavor you can find on Uber Eats and have delivered right to your door.
Suena Sabroso.
