Microsoft

Xbox Fan Fest

Event

Mexico City

2016

Creativity, PR

Context

Every gamer's dream

Our country has one of the largest gaming communities in the world; Mexicans are passionate about video games regardless of gender or age. Without a doubt, Xbox has become the favorite console in Mexico, and we needed to do something for that ever-growing Xbox gaming community.

Objective

Xbox consolidates its position in Mexico year after year, and there is no better way to continue doing so than by rewarding the most loyal gamers with an experience to live everything that Xbox represents (while also achieving impact on social media and the press).

Challenge

Anyone who considers themselves a true gamer spends hours playing in front of a screen. How could we create something attractive enough to get a gamer to leave their house? How could we provide them with all the adrenaline that comes from completing a game?

The Idea

All video game events revolve around consoles and new titles, so we decided to create a unique event where the experience revolved around the gamers. What would they like to experience during a weekend? What would motivate them to leave their house? There was only one answer: to go out and keep playing video games, and even better if it is to play the latest titles before anyone else.

Furthermore, we provided added value: a festival designed for them, where they could live real experiences related to each title, learn about the history of Xbox through a museum, and enjoy a food area with food trucks, promotional items, and a Game Planet store. All the necessary ingredients for gamers to experience an incredible weekend.

Xbox Fan Fest