Shared Studios
Portal
Portal
Activity
Art
Coverage
CDMX
Date
2016 - 2017
A PORTAL TO OUR COINCIDENCES
Currently it is said that social networks lock us in our world, that they do not allow us to live together or socialize, or even leave our homes, but that is a very closed view of things, technology and digital can also unite us.
That's the mission of Shared Studio, a multidisciplinary interactive art group in New York, which devised the Portal - an art installation that uses audio and video technology, as well as the Internet, to allow its users to experience real, face-to-face conversations with people thousands of miles away.
OBJECTIVES
Our objectives were clear, to support Shared Studios in the installation and implementation of the Portal in Mexico City and to make it a success in terms of attendance, interaction and impact in the city.
CHALLENGE -
In a city with a complicated bureaucracy and bureaucracy, in addition to thousands of events, experiences and stimuli happening all the time, how to implement and operate the Portal? How to make the noise and the precise communication to generate interest, alliances with institutions and above all, visitors?
The idea
Place a golden container in emblematic points of the city and related to art, equipped with immersive audiovisual technology.
Every curious person or guest who enters will find themselves face to face with a stranger in another country, where they will have no choice but to start talking to each other and get to know each other live, as if they were in the same place despite being miles apart. Putting aside the differences and focusing more on their coincidences.
Results
2,000+ PEOPLE HAVE EXPERIENCED IT
The Portal has had more than 2,500 visitors in just a few months.
PRESENCE IN THE CITY
#PortalCDMX has toured more than 15 locations in the city.
NETWORK AMPLIFICATION
It has generated more than 267,000 impacts on social networks and 315 thousand mentions through the hashtag #PortalCDMX.
MEDIA PRESENCE
Approximately 65 stories have been generated in digital and print media about the #PortalCDMX experience.