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La Roche-Posay
Effaclar
Experience
Mexico City
November 2021
Experiential, PR
Context
Life changing dermatology
Our skin is more than that. It is the bridge through which we interact with reality. The voice that speaks of who we are. The mantle that wraps our heart. The element that lets us feel the breeze of the wind. The warmth of a kiss. The adrenaline that comes from living.
It is the skin that unites and connects us with others.
In a world that is barely coming back into contact, the skin is the first point of true encounter. Let us value our dermatological health together. The movement begins here.
Objective
Give the event, based on our concept, a look & feel that stimulates the guests' skin through textures and audiovisual content with the essence of La Roche-Posay. Because stimulated skin is healthy skin.
Challenge
Present the movement that speaks of the importance of our skin's health as a public health matter.
The Idea
The venue’s characteristics gave us the possibility to generate a large part of the experience through projections on its giant screens, in addition to having specific materials that complemented it.
