Kia

FOREV3R

Launch party

Mexico City

August 2026

Creativity, Marketing

Context

FOREV3R by Kia

To introduce the EV3, a 100% electric Kia manufactured in Mexico, we transformed its launch into an electronic music festival. An experience where the car, energy, and culture came together on a new frequency.”

Objective

Kia wanted to unveil its all-electric vehicle in Mexico and share its vision for the future from a setting that resonates with the culture of a new generation.

Challenge

How can we launch a car without falling into the clichés of a typical automotive event? How can we turn the EV3 unveiling into a cultural moment capable of generating excitement on its own? How can we move beyond traditional automotive media and establish a presence that’s more focused on lifestyle?

The Idea

We created FOREV3R Electric: a one-night-only experience designed to feel like one of the city’s most sought-after events—not a traditional car launch, but a festival. On August 6, Forum Codere was transformed through music, light, and technology to showcase the EV3 to a community connected to music, fashion, design, and contemporary culture.

How did we achieve it?

We created a unique identity that incorporated the EV3 into the name FOREV3R and developed a visual language inspired by electrical energy, Seoul’s nightlife, and contemporary art installations. The experience began at the entrance and continued with light installations, immersive spaces, photo opportunities, and a musical lineup headlined by Jamie xx, alongside Groovy Kids, María Nocheydía, and Chesare. The EV3 reveal blended seamlessly into the evening: the car appeared just as the energy reached its peak, making the unveiling part of the show.

FOREV3R