Netflix

Thursday’s Widows

Event
Mexico City
2023
Creativity, Experiential, PR
654d6cd9cd5908abb97e8da6 LVDLJ 125

Context

This new Netflix title, filled with suspicion, crime, and infidelity, was presented at an event that immersed guests in the plot, making them feel like part of the most exclusive and mysterious country club.

For one time only, Thursday’s Widows held an exclusive open-door dinner so that everyone could experience the country club concept. At the Andaz Hotel, we recreated the style of Los Altos de las Cascadas, creating an experience where attendees could learn about the series, feel what it is like to be part of the cast, discover clues about the plot, and watch the first episode.

Objective

To ensure that soap opera fans and followers of the cast learn more about this new Netflix production and enjoy a unique experience, while generating a significant impact on social media and the press, increasing the title's visibility and attracting new viewers.

Challenge

654d6b6b23a094ef6c96929a LVDLJ 48

The Idea

The Thursday’s Widows event offered attendees a unique and memorable experience that combined luxury, glamour, and entertainment in an exclusive and sophisticated atmosphere. Guests enjoyed the cocktail area, posed on the red carpet, and concluded with a gourmet dinner in a themed setting.

Thursday’s Widows

In a world of appearances, nothing is what it seems.

654d6b98c1dd65f900f49f28 LVDLJ 129
654d6b9875636704a6294dbe LVDLJ 46
654d6ba594160323bdd92a57 LVDLJ 60
654d6ba5300ef86610bab652 LVDLJ 61
654d6ba5fcd51dc00aa86d96 LVDLJ 89
654d6bb8c1dd65f900f4c460 LVDLJ 7
654d6bb86459bd1337780b83 LVDLJ 35
654d6bb8979e8414226adabe LVDLJ 37
654d6bb8474b7171e5fcaa06 LVDLJ 39
654d6bc294160323bdd943b2 LVDLJ 34
654d6c68a3dfa382229aaee7 LVDLJ 21
654d6c6810cabd3ca8666a8a LVDLJ 49
654d6c680a0f1832463193f8 LVDLJ 50
654d6c7f300ef86610bb4a09 LVDLJ 128
654d6b927eef8a64521a81fd LVDLJ
654d6ba6c1dd65f900f4adea LVDLJ 11
654d6ba597ce9a55edea4749 LVDLJ 70
654d6cd9214b2054d11ec73a LVDLJ 19
654d6cd803bfdcd3f4c5ef65 LVDLJ 103
654d6cd9cd5908abb97e8da6 LVDLJ 125
654d6b6b23a094ef6c96929a LVDLJ 48

Results

The event was attended by 69 influencers and 28 media outlets.

Thursday’s Widows succeeded in creating a unique experience for guests, thanks to the innovative way it was presented.

The event generated 28 red carpet features, as well as over 40 stories about the immersive experience during the dinner.

These features included coverage from El Universal, Quién, Vogue, and Elle, among other major media outlets.

Related

See all
62914a875c8a512643364ebd Skater Girls Open 15 copia

Nike SB: Girls Skate Open

PR
628e863d5ef16a72222940d5 IMG 4163

Microsoft: Xbox Central

PR
673134d32cb5bc13250cba32 DSC03951

Netflix: Pedro Páramo

Marketing, PR
643de9d2b0959d820a2447cd Metadestillery 20Visual

Jose Cuervo: Metadistillery

Creativity, Digital