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Microsoft
Xbox Central
Video Games
Mexico City
2014
PR
Context
A Habitat for Gamers
Xbox Central was a permanent hub that hosted over 120 events focused on entertainment, brand promotion, and integrating the gaming community.
Objective
We needed to create a space where the brand could showcase its products and, at the same time, connect with various stakeholders: the gaming community, press, specialized media, collaborators, company personnel, sales force, and interested public.
Challenge
Xbox is much more than a brand of consoles and video games; it is a brand focused on providing Bigger Than Life experiences to each of its consumers. How can this be conveyed through an experience?
The Idea
We selected a colonial-style house in one of the most exclusive areas of Mexico City to contrast it with the technology and brand equity of Xbox.
We transformed each space of the house into rooms dedicated to a specific activity; we created the appropriate atmosphere and paid attention to aspects such as lighting, branding, furniture, technology, and services.
The place where all gamers wanted to go.
