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Netflix
Unboxing
Activation
Mexico
April 2023
Experiential
Context
When you open Netflix, you take a step into the unknown
Upon entering Netflix and clicking, one finds that film loved since childhood, the horror movie that has captivated festivals worldwide, the documentary changing our view of society, or one of those series finished in a single night. 2023 was a year of major releases and key challenges for the brand. The playing field had leveled, and we needed to tell the audience that Netflix remained the number one entertainment platform globally. In this landscape, the media and KOFs (Key Opinion Formers) have always played a very important role in generating the necessary buzz around titles.
Objective
To drive positive conversations among the press, focused on the variety of new local and international titles worth watching, to continue putting Netflix in the spotlight and at the forefront of journalists' minds, and to deepen our relationships with the media through a unique experience.
Challenge
The Idea
Our experience materialized as a real journey, with corridors guiding visitors through eight immersive areas, each dedicated to one of the categories of the Slate Announcement. Thus, visitors were able to discover at their own pace what Netflix had in store for them in 2023.
We produced a detailed report to measure the carbon footprint of all the elements involved in producing and implementing this event. In line with our commitment to the environment, the goals of the 2030 Agenda, and the United Nations Global Compact, we offset this footprint 100% through reforestation certificates in the ejido of Hueyapan, Tulancingo, Hidalgo.
