Las Vickys

Vickys Posadón

Posada

Mexico City

December 2021

PR, Social

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Context

Celebrate the Vickys posadón

Bring the world of the posada, together with the world of the tianguis, to an urban event.

Objective

Showcase the different ways to enjoy Vickys.

Challenge

Create the most neighborhood-style posadón for the Vickys brand, with a musical experience on two stages, and set up a tianguis to experience the neighborhood. Pure Mexican folklore.

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The Idea

A proper posada closes the street, hangs decorations wherever possible, notifies all the neighbors, and it’s time to dance!

To get everyone dancing that season, we created the Posada Vicky Ponche Punchis, an event featuring the best and most legendary DJs in Mexico and everything needed to create the ultimate posada, with Vicky Ponche for everyone, a massive taco spread, and a drag queen show.

Vickys Posadón

We celebrated the Vickys posadón.

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Results

Live content was captured for the brand’s social media.

The concert was very well received by the guests, with excellent feedback about the complete experience. The event featured the talent of Ms Nina, Rosa Pistola, Cachorra, Sonido Condor, and Sonido Confirmación.

There were very positive comments about the production and ambiance.

Victoria Beer and all varieties of Vickys were available, along with the mixes and preparations for each beverage.

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