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Las Vickys
Vickys Posadón
Posada
Mexico City
December 2021
PR, Social

Context
Celebrate the Vickys posadón
Bring the world of the posada, together with the world of the tianguis, to an urban event.
Objective
Showcase the different ways to enjoy Vickys.
Challenge
Create the most neighborhood-style posadón for the Vickys brand, with a musical experience on two stages, and set up a tianguis to experience the neighborhood. Pure Mexican folklore.

The Idea
A proper posada closes the street, hangs decorations wherever possible, notifies all the neighbors, and it’s time to dance!
To get everyone dancing that season, we created the Posada Vicky Ponche Punchis, an event featuring the best and most legendary DJs in Mexico and everything needed to create the ultimate posada, with Vicky Ponche for everyone, a massive taco spread, and a drag queen show.













