Cuervo Tradicional

Viva Fest

Festival

Mexico City

2023

Creativity, Experiential

Context

The best parties are organized among friends

This major festival successfully combined music, gastronomy, and Cuervo Tradicional to celebrate the Grito de Dolores. It featured performances by Kenia Os and Reik, as well as an afterparty with Bresh, along with a wide range of activities that captured the essence of Mexican festivities, from traditional games to modern attractions. The festival was a success, and we managed to establish a new tradition on Mexico’s most iconic date—an achievement only Cuervo Tradicional could accomplish.

Objective

Challenge

Connecting with new generations through new traditions. That is why this year we decided to create the first collaborative celebration for September 15th, with the help of five of the most prominent influencers of the moment, including Jair Sánchez and Barbie Núñez.

The Idea

A celebration with friends and Cuervo Tradicional to commemorate the Cry of Independence and the world’s largest communal shot. To ensure the music was just as impressive, we featured renowned artists such as Reik, Kenia Os, and many others. It was a complete experience accompanied by a drone show designed for an impressive visual spectacle, plenty of mariachi to add a traditional touch, and culinary delights typical of our country.

We produced a detailed report to measure the carbon footprint of all the elements involved in producing and implementing this event. In line with our commitment to the environment, the goals of the 2030 Agenda, and the United Nations Global Compact, we offset this footprint 100% through reforestation certificates in the ejido of Hueyapan, Tulancingo, Hidalgo.

Viva Fest