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Walmart
Bodega Aurrera Openings
Opening
Mexico
2021 - 2026
Marketing
Context
With Bodega Aurrera and Mamá Lucha, Prices Will Keep Dropping
The brand sought to offer its consumers the best products and make them readily available through the opening of its different formats throughout Mexico.
To ensure everyone learned about the new openings, a series of modular materials was presented that worked by stage and also cross-functionally, which helped build the brand’s presence across the different communication stages.
Objective
Generate communication and visibility for store openings.
Challenge
Standardize openings with materials.
The Idea
Generate reusable materials for different openings nationwide.
Inauguration of Bodega Aurrera Chac Mool.
