Ache

Bahidorá

Music

Mexico

2013-2026

Experiential, PR

Context

A unique festival in a paradisiacal location

In 2016, we produced—together with Distrito Global—the fourth edition of the Bahidorá Carnival at Las Estacas, a natural park in the state of Morelos, just 90 minutes from Mexico City. Bahidorá has gained increasing international recognition: media outlets such as Beatport and Time Out have recognized it as one of the best festivals/parties in the world, while Marvin, Me Hace Ruido, and El Fanzine have rated it as the best music festival in Mexico. The festival has featured performances by major acts such as De La Soul, CocoRosie, Modeselektor, Rhye, Poliça, BadBadNotGood, Gold Panda, Antibalas, and countless other artists and performances. This unique combination of installations, ambiance, and music has positioned Bahidorá as one of the most relevant events globally.

Objective

To create a collective experience in a unique location, where music and art are the main focus. We aim to be a festival always in harmony with the environment, completely sustainable, recycling materials and achieving zero carbon emissions.

Challenge

Among the vast number of festivals in Mexico and around the world, how can we be a unique proposition and also offer a complete and unforgettable experience for attendees?

The Idea

Mexico is one of the most important places in the world for concerts and music festivals; it is a mandatory stop for every relevant band, artist, or musician.

At Ache, we decided, together with Distrito Global, to create a festival that would truly be a complete experience: from the location and how to get there, to the drinks, food, and above all, the music. Everything had to be part of a unique and collective experience: the Bahidorá Carnival.

How did we achieve it?

We discovered an ideal location: Las Estacas, a paradisiacal natural park very close to Mexico City. Additionally, we assembled a staff of more than 250 people (many of them involved year-round) and developed a musical curation designed to coexist with and enhance the location, unique scenography, and a solid media and public relations strategy. All these elements have made the Bahidorá Carnival one of the most important music events in Mexico.

Concept

Carnivals originated in the Middle Ages; there, people forgot their daily routine, could experiment, dress up, and release everything that is usually repressed. With this in mind, we decided to revive this tradition and create the Bahidorá Carnival.

Bahidorá

It's like being in paradise... but with better music.

Results

+10,000 attendees in 2016

More than 22,000 total attendees across the four editions. The first edition brought together 3,500 people and the most recent exceeded 10,000; attendance increased fourfold and Bahidorá offered a unique and transformative experience.

International media coverage

More than 80 media outlets have covered the event. We have received visits from international media such as The Guardian and Time Out International (UK), The New York Times, Consequence of Sound, KEXP, and Culture Collide (US), in addition to excellent reviews.

0 carbon emissions

All four editions of the carnival have been completely sold out, and this year we achieved carbon neutrality, with the goal of being an experience in balance with the environment and completely sustainable.

Sponsor confidence

We have had the trust and support of important sponsors who have believed in Bahidorá: Corona, Doritos, Azul Centenario, Pepsi, American Eagle, Bud Light Ritas, and Spotify.

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