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Facebook
Facebook Camp
Digital
Latin America
2016
Digital, PR
Context
Facebook, your best ally
Facebook has become an extension of our lives. It helps us connect with people, communicate, and express what we think. And for brands, Facebook is more than just a social media platform: it’s a business ally.
Objective
Reach out to the key players of the most important brands in Latin America, teach them the new tools that Facebook has to help them achieve their digital objectives in a simple and direct way, and ensure they consider Facebook as their primary platform for digital advertising investment.
Challenge
How do you capture the attention of potential Facebook advertisers who have very busy schedules and little free time to contact them?
The Idea
Today, when people take a break from their activities or want to unwind, they go on Facebook. Why not do something precisely on the platform and leverage its tools? That is, after all, a natural environment for potential advertisers.
That’s why we decided to create Facebook Camp, a course with live sessions and tutorials to showcase the new tools that help advertisers achieve better performance, make their investment more efficient, and maximize their brands’ reach.
A playful space to demonstrate the reach and benefits of investing in Facebook.
