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Lancôme
Happiness Lancôme
Experience
Mexico City
2021
Experiential, PR
Context
Happiness is everywhere
March is one of the most important months for the beauty industry, which seeks to leave stereotypes behind and enter a new stage focused on women’s empowerment. And there is nothing more powerful than an independent, free, and happy woman—attributes that are part of Lancôme’s DNA.
Objective
To make March an experience that reflects Lancôme's values, with happiness as the guiding concept for the entire project.
Challenge
How can we create an experience where every space and every moment becomes an opportunity to declare and share happiness during Women's Month?
The Idea
To create an unforgettable experience to kick off March, Lancôme’s month of happiness, and turn it into a collective celebration of all expressions of beauty among women in Mexico.
Rise, smile & shine.
