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Ache
Grrrl Noise
Festival
Mexico City
2018
Social
Context
The First Grrrl Festival in Mexico
In the global music scene, the presence of female talent, bands, DJs, and solo artists is very scarce, clearly reflecting societal inequality across all sectors. Within this context, the music industry stands out as one of the areas where the gender gap is most pronounced. In Mexico alone, major music festivals average only 20-25% participation from bands featuring at least one woman. If mixed-gender bands (comprising men and women) are excluded, this figure drops to 13-15% for exclusively female talent, indicating a significant lack of development opportunities for emerging artists.
Objective
To create the first music festival featuring 100% female talent, including bands, solo artists, or DJs, or those with a prominent female presence, thereby opening up more and better opportunities for female talent in the music industry.
Challenge
How can we attract the interest of the media, sponsors, and, most importantly, the everyday audience who attends music festivals and is accustomed to predominantly male talent? And how can we communicate this lack of equity in society from a musical context?
The Idea
We decided to organize the first 100% female-talent festival in Mexico. To achieve this, we partnered with the Women Weekend platform, which annually hosts the country’s most important women’s empowerment event. In 2018, this event incorporated themes related to high-impact sports and exercise. This was undoubtedly the perfect opportunity to also include the musical aspect.
Together, on Saturday, March 3rd, we launched Grrrl Noise, featuring highly relevant national and international talent to achieve the anticipated social impact.
Music made by women.
